Finding the right real estate professional requires doing a little
research and asking a few questions. You need to know everything
about the selling process. What is the marketing strategy? What kind
of advertising will be done? Is the Realtor capable and willing to
communicate effectively? Can the Realtor effectively present and
sell the less-noticeable assets of the property?
Real estate professionals also need to be knowledgeable
about the community. They need to have a feel for the history of
the area and the approximate price that people will be willing
to pay. Also, real estate agents should know what the competition
is and how much it will effect your sale.
NEVER choose a Realtor on price alone. Remember that
a Realtor cannot magically raise the selling price of the house.
Consider the buyer. The purchaser won't willingly pay too much;
it's most likely that he or she will do research on the market
and try to find the best product for the best price. The facts
simply cannot be changed, no matter which Realtor you select. In
spite of these unchangeable factors, the Realtor you select must
still be diligent and knowledgable.
If your property does not elicit attention within
several weeks, the cause can most likely be attributed to one
of these three factors: location, condition, and price. The location
obviously cannot be changed. You should consider examining the
conditioning of your property and reevaluating the marketing
strategy. Ask your Realtor to offer an explanation of the competition
and your pricing strategy.
